Corporate

Velorail

Black play button icon on a light beige square background.

Poli Media completely transformed our content and online presence. The videos and photography captured the experience perfectly and helped us promote Velorail in a whole new way. The results exceeded our expectations.

Overview

Velorail is a unique outdoor experience where visitors pedal specially designed railbikes along disused railway tracks, offering scenic and eco-friendly tours through the countryside of Kiltimagh, County Mayo.

Year

2024

Velorail needed to refresh their visual content and strengthen their online presence. Their existing assets were outdated and did not fully communicate the scale of the landscapes, the simplicity of the experience, or the fun, family-friendly nature of the activity.

Creative Demands

The project demanded a unique visual style and storytelling approach that aligned with the client’s brand and vision.

Tight Deadlines

The shoot required managing challenging environments, lighting conditions, permits, and logistical limitations.

Technical Constraints

The client needed a series of videos/photos with a cohesive look, tone, and messaging for various platforms.

How we made it

We partnered with Velorail and the Mayo Tourism Council to deliver a complete content campaign including videography, photography, and aerial coverage. The client received over 7 videos — including 1 hero video and 6 social reels — along with 100+ professionally edited photographs. We developed a clear video and photo strategy designed to sell the experience, not just the activity. This included planning essential content such as a hero overview video, how-to and safety videos, location highlights, 360° views, different railbike types, and dynamic drone reels.

How we made it

Clear Creative Direction

Refined Storyboarding

Streamlined Scheduling

Optimized Shot Planning

Efficient Crew Coordination

Adaptive On-Site Setup

Precision Lighting Control

High-Quality Gear Utilization

Consistent Brand Alignment